CORPORATE VIDEO – SOFTWARE SOLUTIONS FOR THE APPAREL INDUSTRY # Corporate video for K3 / PZ Systems – pebblestone|fashion industry-specific software solution at Outfittery Berlin ## Making an Industry Solution Visible – Corporate Film for Software and Fashion How do you make a film about ERP software that still sparks enthusiasm for fashion? That was the central creative question behind this film project. [PZ Systeme](https://www.pz-systeme.de/ "PZ Systeme") from Landshut and their partner K3 Software Solutions had equipped Outfittery – at the time one of Berlin's fastest-growing fashion start-ups – with their industry solution pebblestone|fashion. This was to be showcased in a [corporate film](https://basi.wamrhein.de/en/film-production/corporate-film "Corporate Film Production Berlin"): convincing, easy to understand, and with the charm of a company that dresses 400,000 men across eight countries. Our approach was deliberately not a classic explainer video. We developed the dramaturgy along Outfittery's customer journey: from the first customer contact through style consultations over the phone, assembling outfits in the showroom, packing the parcels, all the way to doorstep delivery – and the satisfied customer trying on his new collection at leisure. The software is not the star of the film, but rather the invisible backbone that makes everything possible. ## Two Protagonists, Three Cameras, One Story The film's dramaturgy is carried by Michael Anspach, COO of Outfittery, as the main protagonist. His [interviews](https://basi.wamrhein.de/en/film-production/video-interviews "Filming Video Interviews – Professional, Authentic, Compelling") guide viewers through all the key messages – from the company's history and growth figures to the concrete decision in favour of pebblestone|fashion. Christian Pöhner from PZ Systeme complements him as a second protagonist, providing the technical perspective: what does the software do behind the scenes to enable 150 stylists to coordinate hundreds of parcels every day? Filming took place with three cameras – Sony FS7, Sony F3, and Nikon D800 – across multiple locations within the Outfittery office in Berlin: in the large open-plan office with up to 300 employees, in the showroom during outfit styling, in the consultation area, and while packing the distinctive Outfittery parcels. For the atmospheric outdoor scenes – a male model walking through Berlin impeccably dressed – we also shot on location outside. ### Bilingual Production for International Use What made this project special: the film was conceived from the outset for two language versions. All graphic elements, lower thirds, and subtitles were created and integrated in both German and English – for use in international sales presentations by K3, who are active in the fashion industry worldwide. [Post-production](https://basi.wamrhein.de/en/equipment/postproduction/davinci-resolve-editing-suite "Post-Production and Sound Design in Berlin"), colour grading, and graphic animations were completed at our AVID Symphony editing suite in Berlin. #### Client PZ Systeme, Landshut + K3 #### topic Software for mail order companies #### Website 1. [PZ Systeme](https://www.pz-systeme.de/) 2. [Outfittery](https://outfittery.com/) #### Produced June – August 2016 --- #### Our Services - Research, organization and planning of the film production in Berlin, Germany - Shooting with own equipment (Sony FS7, Sony F3, Nikon D800) - directing and interviews - Post production and color grading with AVID Symphony on MacPro - Graphic animation with After effects - Research and music selection - Adding of German and English graphic elements - Writing the off-text for the speaker - Transcoding for HD exploitation --- Whether it’s software, technology, or a service that requires explanation—we develop a narrative structure and visual language that bring your product to life. No boredom. No explainer video clichés. [ Request a project ](https://basi.wamrhein.de/kontakt-videoproduktion-berlin "Request a project") --- [![Logo PZ Systeme](https://basi.wamrhein.de/media/yootheme/cache/ea/PZ-Systeme-ohne-HG-ea58b1bc.png)](https://www.pz-systeme.de/) ---